This month, we are featuring Luna from our watch packaging range. Its elongated rectangular form, three individual watch cushions, and restrained color palette give the design a distinct identity. We explore how these details create a composed presentation and how you can use Luna as a starting point for your brand’s packaging project.
What Makes Luna Different

We pair Luna’s warm brown exterior with pale beige lining across the inner lid and around the cushions. The light, consistent backdrop allows each timepiece to retain its character, whether your selection brings together dark leather straps, a metal mesh band, or contrasting dial shapes.
Who Is Luna Designed For
For Curated Three-Watch Collections
The three separate positions offer a clear way to present a coordinated selection. Brands could use this format to bring together three dial variations or a small collection with a shared design language. Each piece receives its own space, while the single-row arrangement encourages the viewer to consider the relationship between them.For Premium Watch Gifting
For a gift concept built around three timepieces, Luna offers a unified presentation within one case. Its warm exterior and light interior create an elegant setting for the reveal. Share your intended watch combination with us early so we can review cushion fit and spacing together.For Brands with a Warm, Restrained Aesthetic
Luna’s brown and beige palette suits a visual direction centered on warmth and understated luxury. The clean lid and orderly interior give the watches room to define the presentation. If your brand shares this restrained aesthetic, we can explore how Luna could complement your collection.What Brands Should Notice in the Luna Watch Box Construction

Three Separate Watch Cushions
We give each watch a defined position with three individual cushions set into separate recessed openings. This arrangement keeps the presentation orderly while allowing each timepiece to be viewed on its own. Before production, we review your case dimensions, bracelet lengths, and strap profiles against the proposed interior.A Soft Interior and Sturdy Exterior
We combine a soft interior lining that cushions the watches with a sturdy exterior that helps protect against bumps and scratches. The lining continues across the inner lid and around the watch positions, giving the open case a consistent finish.Our Luna material selection includes velvet and leather. We can discuss the material specification with you and review the proposed finish during sampling, so the texture and appearance align with your brand’s expectations.
A Long Rectangular Lid with a Centered Front Tab
Luna’s lid follows the width of the three-watch layout. When closed, the centered front tab becomes the main detail on an otherwise clean exterior. We can review the closure construction with you as part of the project specification.How to Customize Luna for Your Brand

Customization Options
Share your logo artwork, preferred placement, and intended visual effect with us. Our team can confirm the available application methods and assess how your branding will appear on the selected material.If your brief calls for changes to colors, materials, cushion dimensions, or the interior layout, we can review those requests with you. We confirm feasibility and the effect on the design before agreeing on the final specification. Sampling allows us to assess the overall presentation alongside your watches.
MOQ
Our standard MOQ is 500 to 1,000 pieces per design and per color. If your project has different quantity requirements, please speak with our team. We can discuss your brief and advise on the available approach based on the materials, customization, and production requirements.Production Details
- To help us prepare a focused proposal, please share:
- Target order quantity and intended use
- Dimensions of all three watches, including case thickness and strap or bracelet details
- Preferred material and color references
- Logo artwork and proposed placement
- Any requested changes to Luna’s three-watch layout
- Required delivery date and destination
We use your brief to review the finished box dimensions, cushion fit, closure construction, sample process, and production schedule with you. Agreeing on these details helps us align the approved presentation with your brand and the watches it will hold.
FAQ
If Luna’s proportions and three-watch presentation align with your collection, share which elements you would like to retain and which you would like us to reconsider. If your concept requires a different opening experience or arrangement, tell us what the packaging needs to achieve. We can discuss the scope with you before deciding on a design direction.
You can begin by sharing the direction you have established, such as your audience, product positioning, and visual references. Tell us which decisions are still open so we can discuss the concept in that context. Before approving the design for production, we should agree on the final artwork and specifications together.
We recommend appointing one point of contact to consolidate feedback from your brand, product, and purchasing teams. A single set of comments helps us understand your priorities and address conflicting requests before the design moves forward.
Tell us which aspects of the customer experience matter most to your brand and where you have flexibility. For example, your priority may be the interior presentation or the effect of the branding. We can review those priorities against the proposed scope and discuss the tradeoffs before you commit to a specification.
Contact us with the requested changes before authorizing production. We will need to review whether the revisions affect the agreed specification, quotation, or schedule, and whether another sample is needed. This gives both teams a clear basis for the next approval.
Raise your expectations at the beginning of the project, including the design elements, markets, and period you would like covered. We can discuss the proposed scope with you. Any exclusivity arrangement should be explicitly agreed in writing rather than assumed from a customization request.
Discover Luna with us and discuss a three-watch presentation shaped around your collection and brand identity.











